SEO-friendly URL structure

 An SEO-friendly URL structure is the following things:

Easy to read: Users and search engines should be able to

understand what is on each page just by looking at the URL.

Keyword-rich: Keywords still matter and your target queries

should be within URLs. Just be wary of overkill; extending URLs just

to include more keywords is a bad idea.

Consistent: There are multiple ways to create an SEO-friendly

URL structure on any site. It’s essential that, whatever logic you

choose to follow, it is applied consistently across the site.

Static: Dynamic parameters are rarely an SEO’s best friend, but

they are quite common. Where possible, find a solution that allows

your site to render static URLs instead.

Future-proof: Think ahead when planning your site structure. You

should minimize the number of redirects on your domain, and it’s

easier to do this if you don’t require wholesale changes to URLs.

Comprehensive: Use the concepts of main content and

supplementary content to ensure you have adequate coverage for

all relevant topics. This will maximize your site’s visibility.

THE ULTIMATE GUIDE FOR AN SEO-FRIENDLY URL STRUCTURE

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Supported by data: It normally requires buy-in from a lot of

stakeholders to launch or update a particular site structure.

Numbers talk, so make use of search and analytics data to support

your case.

Submitted to search engines: Finally, create an XML sitemap

containing all of the URLs that you want to rank via SEO and

submit it to search engines. That will ensure all your hard work

gets the reward it deserves.

THE ULTIMATE GUIDE FOR AN SEO-FRIENDLY URL